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Beauty Industry

EOS Names New Chief Marketing Officer

Soyoung Kang joins the team from Bath & Body Works.

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By: Marie Redding

Senior Editor, Rodman Media


EOS Products has a new Chief Marketing Officer — Soyoung Kang. In her new role, Kang will be responsible for global brand strategy, communications, and innovation.

Kang joins from Bath & Body Works, where she most recently was the senior Vice President of Brand Development Merchandising.

Known for its iconic sphere-shaped lip balms, EOS has plans to continue its expansion. The company recently expanded globally, now operating in seven international offices, and selling its products in 18 countries.

Jonathan Teller, co-founder and CEO, EOS, says, “Soyoung’s expertise and track record reflect a unique blend of best-in-class business knowledge and practices that will fuel eos’ ongoing expansion and lead our marketing organization to even greater success. We have ambitious growth objectives, and we are committed to investing in the right talent and resources to get there.”

Kang adds, “I’m thrilled to join this dynamic organization and work alongside eos’ leadership team that has and will continue to evolve the beauty industry…eos was built on innovation and superior consumer experiences, and I am passionate about the opportunity to lead this next exciting phase of growth, and to strengthen this great brand and its connection with consumers around the world.”

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